Danny Sullivan of Search Engine Watchhas to explain the Long Tail of Searchin his talks. In San Jose, Danny askedhow many audience members knew about the Long Tail. Practically no one was. The same thing happened in Chicago. He remarks: “Of about 300 people, maybe 10% of the hands went up when I asked how many knew about the long tail."
Following the Pareto Principle of 80/20 rule, most companies say their top 20% best-sellers make up 80% of their revenue. The Long Tail is the other 80% of products and sales. The Body represents majority tastes, and the Long Tail are the endless variety of minority or “niche” tastes or desires.
Following the Pareto Principle of 80/20 rule, most companies say their top 20% best-sellers make up 80% of their revenue. The Long Tail is the other 80% of products and sales. The Body represents majority tastes, and the Long Tail are the endless variety of minority or “niche” tastes or desires.
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